fashion
client work, decks, photography, social media…
hereticnine
A full-scope social media strategy developed for Hardware LDN, a bold London-based luxury fashion label rooted in nightlife and party culture. The proposal identifies gaps in the brand's current digital presence and outlines a content-led approach to position Hardware as London's cult fashion label, bridging underground rave culture, music, and community. Spanning core content themes, campaign rollouts, influencer amplification, and a cohesive visual direction, the strategy is designed to build lasting brand equity beyond the product.
Alongside the proposal, a one-month hands-on collaboration was put into place where I worked directly with the brand to bring new energy to their social media presence. This included guiding content direction, building out a more structured posting schedule, developing strategy, and being hands-on in content editing, videography, and photography. Over the course of that month, the focus was on introducing fresh ideas, sharing the brand's process and world in a more intentional way, and breathing new life into Hardware's online presence, turning the strategy on the page into something tangible across social media.
normform
Over the course of just over a year, I worked with NormForm as a social media intern and multi-role contributor across both the digital and operational sides of the brand. My primary focus was TikTok, developing content strategy, producing and filming videos, and managing the brand's profile to build a consistent and engaging presence on the platform. Alongside this, I worked as a fashion styling assistant, supporting shoots and contributing to the visual direction of the brand's output.
Beyond content, I was embedded in the day-to-day running of the business: packing orders, preparing shipping labels, and dispatching product. This hands-on involvement gave me a well-rounded understanding of how an independent fashion brand functions end-to-end, from creative production through to customer delivery.
elkka
Over four months, I worked closely with electronic artist ELKKA to evolve her personal style into something that felt both current and distinctly her own. The work centred on a deliberate wardrobe transition introducing Gen-Z-influenced aesthetics, while preserving the authenticity and visual identity she had already built. From head-to-toe look curation and brand collaborations to styling her album music video shoots and DJ performances, every decision was made with both cultural relevance and personal integrity in mind. The collaboration resulted in a wardrobe that reflects who ELKKA is today, while positioning her visually within a wider contemporary fashion conversation.
hereticnine
Full e-commerce shoot styled top to bottom from initial concept through to shoot day. Working with a limited budget and tight scope, every look was prepped intentionally: outfits mapped out in advance, accessories sourced, nothing left to chance. All-hands-on-deck on the 2 day shoot, styling across multiple models and adapting in real time to work with what we had. The constraint became the creative engine, the goal was always to make it look like we had everything, even when we didn't.
