I started out as a promoter in London's club scene, simply by showing up and loving the spaces I was already frequenting. I was always drawn to being behind the scenes rather than in the crowd.
One night as I was promoting, an industry professional took me under her wing, brought me into her agency, and taught me how the creative industries actually work. From there I launched my own freelance practice, starting with friends and artists I believed in and slowly building a roster I was proud of.
Spending more time in these spaces gave me a natural eye for capturing them. Nightlife photography and video editing became central to how I worked, telling the story of a night or a brand through visuals that felt alive. This real on-the-ground work alongside my degree in Fashion Marketing, from Regent's University, gave me the structured foundation underneath it all. My love of fashion as a child and social media as an adult started to shape where I wanted to go next.
Through agency work I found a whole new world of membership platforms, private clubs, and cultural venues, working my way up to some of the best spaces London has to offer. My freelance career stayed close to fashion as I learned fashion photography, videography, and marketing, through a social media lens and the artist/brands I was working with.
Now I'm moving to New York to be part of a culture that is constantly moving and hungry for more. I'm ready to bring everything I've built to the next chapter.
about me
I grew up between Paris and Boston in a family where music was always present. Watching members of my family experience music and form careers from this same love gave me an early education into the music and nightlife world.
Fashion was always part of how I moved through the world even before I had a name for it. I dressed outrageously and experimentally, without thinking twice about it.
It never occurred to me that fashion could be a career, it simply felt like something I did, not something that I could work in. This changed one day when my sister walked into the kitchen- I was in the middle of a conversation with my family discussing universities (I was planning on studying psychology). She looked at me and said, "don't be f-ing stupid, you're going to study fashion". She walked right out and I never looked back.
