Brands don't win solely on reach anymore. They win on belonging.

I'm a French-American brand strategist based in New York City. I came up through London's fashion, music, and nightlife scenes, trained by mentors who brought me into their agencies and taught me how to read a room before writing any brief. Since then, I've built brand and social strategy for artists, DJs, venues, and members' clubs, from programming and visibility to membership growth and design.

Now I help culture-led brands turn audiences into communities.