Person squatting on the ground, wearing bright pink stockings, red shorts, a gray top, leopard print high heels, and leopard print clutch, with a black bench in the background.
A woman with short dark hair wearing sunglasses, a red sweater, white shorts with red stripes, white tights, and sneakers, carrying a black crossbody bag, standing on a sidewalk against a beige stone wall in sunlight.
Woman with curly, frizzy hair wearing a red, decorative scarf or shawl against a plain background.

Who Am I?

I’m a 21-year-old French American creative based between London and New York City. I studied Fashion Marketing at Regent’s University and have built four years of experience across the creative industries — spanning music, nightlife, membership culture, and fashion.

My work sits at the intersection of storytelling, strategy, and atmosphere. I move between cities, subcultures, and disciplines, bringing a culturally attuned, globally informed perspective to every project I take on.

Expertise

Creative Direction

I build visual and narrative worlds that merge fashion, music, and nightlife into a cohesive identity. My work sits at the intersection of atmosphere and strategy, crafting concepts that feel immersive, surreal, and emotionally driven. From brand activations to editorial storytelling, I create art direction that moves with intention.

Social Media Strategy

I design long-term digital ecosystems for DJs, artists, and cultural brands. My approach blends analytics, trend forecasting, audience psychology, and narrative development to build platform identities that feel both strategic and human. I specialise in TikTok and Instagram growth, persona building, and high-volume content systems.

Content Creation & Video Editing

I produce and edit aesthetic, music-driven content designed for high performance across social platforms. Using CapCut Pro and on-the-go direction, I create Reels and TikToks that feel alive — atmospheric, intimate, and culturally aligned. My focus is storytelling through motion, rhythm, and emotion.

Brand Identity & Positioning

I craft brand worlds with depth — from tone of voice to visual language to cultural positioning. I help emerging artists, creatives, and spaces articulate who they are, what they stand for, and how they show up. My work lives at the intersection of identity, feeling, and narrative clarity.

Music & Nightlife Branding

Working with DJs and musicians, I build artist worlds from the ground up. This includes persona development, release campaigns, community building, and performance-led storytelling. I have hands-on experience with nightlife institutions, festivals, and underground music culture, creating digital identities that translate energy into engagement.

Fashion & Luxury Hospitality Campaigns

I bring conceptual clarity to fashion collaborations and high-end hospitality experiences. From Rick Owens activations at The Mandrake to cross-industry partnerships, I develop campaigns that bridge art, culture, and luxury environments. My work emphasises mood, emotion, and storytelling through space.

Community & Membership Branding

With experience at COOC, I specialise in identity-led community building. This includes digital member journeys, brand flow, aesthetic direction, and the design of experiential touchpoints. My focus is creating brands that feel alive — connected, aspirational, and rooted in cultural belonging.

Creative Project & Production Management

I oversee multi-phase shoots, coordinate talent, and manage creative processes from concept to delivery. I work across fashion, music, and hospitality, ensuring each project is executed with clarity, aesthetic consistency, and collaborative energy.

Photography & Videography

I capture atmospheric, intimate visuals that blend fashion, music, and nightlife. My work focuses on mood, energy, and storytelling — from artist portraits and behind-the-scenes moments to campaign imagery and short-form videos. I create content that feels alive, cohesive, and aligned with each brand or artist’s world.

Why I Work This Way

As a freelancer working across music, fashion, nightlife, and cultural spaces, I bring a fully rounded skill set that allows me to build complete brand worlds for my clients. Because I work across creative direction, social strategy, content production, photography, videography, and campaign development, every element runs through a single vision — mine. This creates a sense of synergy, consistency, and artistic coherence that’s rare in fragmented workflows.

My experience with DJs, artists, luxury hotels, fashion activations, and community-driven brands gives me the ability to understand different creative universes and connect them. The aesthetic choices I make for one client strengthen the perspective I bring to another, creating a cross-disciplinary fluency that elevates every project I take on.

I work holistically — shaping identity, crafting narrative, producing visuals, and guiding long-term strategy. This allows my clients to grow with clarity and confidence, knowing their world is being built with intention, creativity, and an understanding of culture from the inside.

A blurry view of a restaurant or cafe interior through a window, with hanging pendant lights and a person taking a selfie.

Current & Previous Clients

BAMBOUNOU

NORMFORM

CoOc

MADAAME

ELKKA

NOIDEA AGENCY

FABRIC
(London)

RASA

DIGITAL UPGRADE

COKINE

PALOMA
(formally B-London)

CLOUD9

CARLA MOLINA

SMILE

GALLERY NIGHTCLUB

PERPLEX

CHLOE CAILLET

CORENTUS

JW ANDERSON

AGATHE MOUGIN

Two young men, one with painted black face and curly blonde hair, wearing a yellow and blue jacket, leaning forward, and the other with a beard and brown hair, smiling, in a dimly lit indoor setting.
Two women standing indoors, both wearing dark red clothing with shiny and furry textures, one with a tiara and the other with makeup and earrings.
Two people standing against a red curtain, one wearing a tuxedo and a rabbit mask, and the other wearing a black dress with a large fur hat.
A young man standing outdoors at night, wearing a baseball cap, white T-shirt, black jacket, and beige pants, leaning against a concrete ledge with greenery behind him, illuminated by city lights.
A person in a black coat and blue jeans standing next to red telephone booth in front of a decorative wrought iron fence at night.
People practicing yoga, lying on yoga mats with their arms extended forward and heads resting on the floor.
A woman with brown hair tied back, wearing a white tank top and light green yoga pants, is sitting cross-legged on a yoga mat in a yoga studio, with a focused expression.