Modie was a group project built around a real fashion-tech startup: a user-led digital shopping platform designed for eco-conscious, fashion-forward women. Working as part of a four-person team, I contributed to the full campaign strategy, covering social media, UGC and influencer programming, offline activations, loyalty and retention systems, and a detailed budget breakdown. The process pushed me to think about marketing as a connected ecosystem rather than a set of individual tactics.